Our Blog

Designing Elly's CNY 2017 collection

Designing Elly's CNY 2017 collection

I've just spent days staring at the CNY pictures from The Studio Loft wondering how I would tell you about the past few months worth of stories...

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Elly - Holiday 2016 collection

Elly - Holiday 2016 collection

It was right around this time last year when we opened Elly number 2 (or larger Elly). Just when we thought we were settling down, we...

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Designing Elly's CNY2016 collection

Designing Elly's CNY2016 collection

Every year, designing and launching Elly's CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels...

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Designing our CNY 2014 collection

Designing our CNY 2014 collection

No matter how far in advance we start preparing for our massive Chinese New Year collection, it seems we're always never quite prepared enough and...

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Starting our second store from scratch

Starting our second store from scratch

"Starting from scratch" sounds like an exaggeration considering the Elly store has been opened for 1 year 5 months before TWELVE opened. Technically, opening a...

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Designing our Chinese New Year collection

Designing our Chinese New Year collection

When I first decided to start Elly in 2009, I sourced fabrics from US, UK and Japan from designers and manufacturers who weren't so well-known...

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Re-decorating

Re-decorating

We must have started talking about the front wall from April this year (just barely 2 months after we opened).  We discussed how there was...

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