The Elly Blog

Designing Elly's CNY2018 collection
Read about our inspiration behind Elly's Chinese New Year 2018 collection. A 64-piece collection with matching CNY outfits for the whole family.
Elly - Holiday 2016 collection
It was right around this time last year when we opened Elly number 2 (or larger Elly). Just when we thought we were settling down, we leapt into our expanded shoe range with 11 shoe suppliers and a whole host of...
What's new in June 2016
Some days I am torn between over-loading our mailing lists with mailers every other day / week or over-loading a mailer with information. There is just not enough days in a week or fortnight to be telling you about the new...
Elly turns 4!
Top picture: March 2012 #02-29; Bottom picture: November 2015 #02-31/33   Has it been four years already? March is always the month where we catch our breath and kick start our plans for the year.  Yes I know we are always 2...
Presenting our CNY 2016 collection - Blooms and Brollies
Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft!  Our Cheongsams in 7 fabrics Our Mandarin-collared shirts in 8 fabrics Our Mandarin-collared Polo t-shirt Our Bermudas in 3 fabrics Our Flare Baby Cheongsam in...
Elly CNY 2016 - Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs) 1. How do I order your CNY2016 collection?  ONLINE - The collection will launch online at 9 a.m. on Tuesday, 5th January 2016. RETAIL STORE - The collection will launch at The Elly Store at 9 a.m. on Saturday, 9th January 2016. (We will...
Designing Elly's CNY2016 collection
Every year, designing and launching Elly's CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels like just yesterday when we were furiously packing CNY2015 orders. Back in 2012 when we...
Colour your own dress or shirt!
Our New Collection just made it in time for Christmas shopping and it's especially for children who love art and craft!  We were so thrilled to see this wonderful idea from Hayley Crouse to colour your own fabric! At Elly,...
We have moved NEXT DOOR!
Welcome to our new store at #02-31/33! Last week was a mess! The week flew by as we sorted out new products, managed renovations, cleaned the store and displayed everything in time to open yesterday (Sat 31st Oct)! But we did...
Elly's new Summer 2015 collection
THIS picture. I love that Lil E is now big enough to run around to be the new in-house Elly model! I love that we can re-focus on pretty baby clothing all over again. (It's so much easier designing with...
Our Birthday Weekend!
Our store turned 3 yesterday! Yup!! 3 years have just flown past in a blink of an eye! To celebrate our birthday, we're having a storewide 10% discount from Friday 6th March to Sunday 8th March 2015! This is your chance...
Our CNY 2015 Photoshoot Outtakes
We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our past experiences! (1) The most fun and memorable pictures tend to be the ones which capture all...
Presenting our CNY 2015 collection - "Home"
Photo credits: We are thrilled once again to work with Maryann from The Studio Loft for this collection - her pictures are just gorgeous! Our signature cheongsam in 8 fabric designs Our Mandarin-Collared Shirts in 7 fabric designs (6 prints and 1 plain...
Designing the Elly CNY 2015 collection
One of the things we love about Chinese New Year is that we get to design our own fabric prints for the collection. It's one of the more enjoyable parts of our work but also sometimes one of the most challenging....
Elly's Midautumn collection - A celebration of love
 It's taken us awhile to find that design to add to our collection and I think we finally found it. Presenting the Emily dress This dress is for the little girls who, like Lil S, lurvvvvve long dresses. Whilst she is...
A New Collection - Row Row Row Your Boat!
Anti-clockwise from top left: Ocean Creatures, Boats and Red Whales Once a year since 2011, we've always had a W-H-A-L-E series in our collection! 2011 saw pink and blue whales!  2012 brought in a pastel Out To Sea collection of...
Construction and Emergency Vehicles
Yea, I guess the title couldn't get anymore technical. No "Make-Believe" and all that airy-fairy cloud-in-the-sky fluffiness.  Bring on 'em fire engines and loaders pronto! These are going to be a hit with the boys!  Emergency Vehicles in Cream and...
Elly 2013 collection - Make-Believe
This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows the facets of childhood that we love best - children at play, dressing up as...
New collection - Pastels and Florals, Dots and Crosses
Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales and animals and trains and cars! This year, we've brought a fresh mix of turquoise, reds,...
Presenting "Absolutely Elly"
We are proud to present our Chinese New Year collection - Absolutely Elly. 1. The Sibling Sets 2. For the Boys 3. For the Girls   The store has a couple more designs not found in our album so make...
Designing our Chinese New Year collection
When I first decided to start Elly in 2009, I sourced fabrics from US, UK and Japan from designers and manufacturers who weren't so well-known in Asia yet. I guess I started buying fabrics way before I started Elly. Before...