The Elly Blog

Four Features to love about Tip Toey Joey Originals
Four Features to love about Tip Toey Joey Originals - FreeToGrow™, ThinToFeel™, Stretch&Stay™ and the Double Strap! Read more to find out why TTJ remains one of our top brands!
How often do kids need new shoes?
Depending on their age, kids feet grow at different rates! Find out how often you'll have to change your baby's, toddler's shoes or your tween's shoes!
Why we love Native Shoes for Kids
With over 40 designs of Native Jefferson shoes for kids, the elly store holds one of the widest range of colours in Singapore! Find out all the reasons why we love Natives for kids!
Biomecanics Kids Shoes
Biomecanics is a Spanish brand that designs shoes specifically to focus on ergonomics and adaptation to use. These shoes are lightweight, breathable, thin and flexible with non-slip soles. 
We have moved NEXT DOOR!
Welcome to our new store at #02-31/33! Last week was a mess! The week flew by as we sorted out new products, managed renovations, cleaned the store and displayed everything in time to open yesterday (Sat 31st Oct)! But we did...
Shoe Health Part 1 - Pediped
We start our series on Shoe Health to give you more information about the brands of shoes we sell in our store. First up - pediped® footwear! pediped® Originals, Grip 'n' Go, and Flex have been officially recognized by the American Podiatric Medical Association...