The Elly Blog

Designing our CNY 2014 collection
No matter how far in advance we start preparing for our massive Chinese New Year collection, it seems we're always never quite prepared enough and we find ourselves rushing against time as the launch date nears. I've always been one...
Designing our Chinese New Year collection
When I first decided to start Elly in 2009, I sourced fabrics from US, UK and Japan from designers and manufacturers who weren't so well-known in Asia yet. I guess I started buying fabrics way before I started Elly. Before...