The Elly Blog

Some days I am torn between over-loading our mailing lists with mailers every other day / week or over-loading a mailer with information. There is just not enough days in a week or fortnight to be telling you about the new...

Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft!  Our Cheongsams in 7 fabrics Our Mandarin-collared shirts in 8 fabrics Our Mandarin-collared Polo t-shirt Our Bermudas in 3 fabrics Our Flare Baby Cheongsam in...

Frequently Asked Questions (FAQs) 1. How do I order your CNY2016 collection?  ONLINE - The collection will launch online at 9 a.m. on Tuesday, 5th January 2016. RETAIL STORE - The collection will launch at The Elly Store at 9 a.m. on Saturday, 9th January 2016. (We will...

Our New Collection just made it in time for Christmas shopping and it's especially for children who love art and craft!  We were so thrilled to see this wonderful idea from Hayley Crouse to colour your own fabric! At Elly,...

Welcome to our new store at #02-31/33! Last week was a mess! The week flew by as we sorted out new products, managed renovations, cleaned the store and displayed everything in time to open yesterday (Sat 31st Oct)! But we did...

THIS picture. I love that Lil E is now big enough to run around to be the new in-house Elly model! I love that we can re-focus on pretty baby clothing all over again. (It's so much easier designing with...

Our store turned 3 yesterday! Yup!! 3 years have just flown past in a blink of an eye! To celebrate our birthday, we're having a storewide 10% discount from Friday 6th March to Sunday 8th March 2015! This is your chance...

 It's taken us awhile to find that design to add to our collection and I think we finally found it. Presenting the Emily dress This dress is for the little girls who, like Lil S, lurvvvvve long dresses. Whilst she is...

Anti-clockwise from top left: Ocean Creatures, Boats and Red Whales Once a year since 2011, we've always had a W-H-A-L-E series in our collection! 2011 saw pink and blue whales!  2012 brought in a pastel Out To Sea collection of...

This year alone, we've gone through collections of chevrons, pastels and florals, bright and colourful, and now we're back to whimsical! I love whimsical! Make-Believe shows the facets of childhood that we love best - children at play, dressing up as...

Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales and animals and trains and cars! This year, we've brought a fresh mix of turquoise, reds,...

  This is what's been occupying our days and nights! Be at the Elly store at 10 am on Saturday 19 Jan 2013 for the launch of Absolutely Elly! More about it in the next 10 days! x, Audrey

Our newest collection celebrates all things to do with summer, including the London Olympics 2012! "Elly loves Summer Days" has two distinct looks - the first revolves around bunting, beach huts and scooters which reminds us of the coastal life!...

We must have started talking about the front wall from April this year (just barely 2 months after we opened).  We discussed how there was so much frontal display space we just weren't maximizing.  For example, there was a space...

While we were trying to decide a layout for the recent Boutiques at Fort Canning fair a few weeks back, we browsed through photos of all the fairs we participated in last year.  We came across a photo of our...