The Elly Blog

Some days I am torn between over-loading our mailing lists with mailers every other day / week or over-loading a mailer with information. There is just not enough days in a week or fortnight to be telling you about the new...

 It's taken us awhile to find that design to add to our collection and I think we finally found it. Presenting the Emily dress This dress is for the little girls who, like Lil S, lurvvvvve long dresses. Whilst she is...

Anti-clockwise from top left: Ocean Creatures, Boats and Red Whales Once a year since 2011, we've always had a W-H-A-L-E series in our collection! 2011 saw pink and blue whales!  2012 brought in a pastel Out To Sea collection of...

We're about to launch a full collection next week on Children's Day.  As I was editing the photos for launch, I got all nostalgic (especially since I was on holiday and had all the time in the world to reminisce)...

Every April for the past two years, we've been launching a Spring collection which is slightly different from our usual brightly coloured prints of whales and animals and trains and cars! This year, we've brought a fresh mix of turquoise, reds,...