The Elly Blog

Elly CNY 2021 "One World, One Family" - Frequently Asked Questions
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2021 collection. Celebrate the Year of the Ox with our One World, One Family collection!
Elly CNY 2020 - Frequently Asked Questions (FAQs)
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2020 collection. Celebrate the Year of the Mouse with our Disney x elly collection - the Mouse of the Year. 
Designing Elly's CNY2020 collection
This Year of the Mouse, Disney x elly presents The Mouse of the Year. Read about how we designed our 100+ piece collection - the first one inspired by Peranakan, Batik and intricate motifs, whilst the second collection is our biggest collaboration to date - our Disney x elly CNY 2020 collection.
Presenting our CNY 2019 collection
Presenting our CNY2019 collection - Growing Up with Elly. A complete collection of matching CNY outfits designed by Elly's in-house team for the family.
Designing Elly's CNY 2019 collection
Elly CNY 2019 marks our seventh Chinese New Year collection and our largest collection to date. Read about our design process as we put together this collection over the past few months!
Elly CNY 2019 – Frequently Asked Questions (FAQs)
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions (CNY FAQ) about our Chinese New Year 2019 kids collection.
Presenting our CNY2018 collection

Presenting our CNY2018 collection - Eat. Play. Love. A complete collection of matching CNY outfits designed by Elly's in-house team for the family. 

Designing Elly's CNY2018 collection
Read about our inspiration behind Elly's Chinese New Year 2018 collection. A 64-piece collection with matching CNY outfits for the whole family.
Elly CNY 2018 – Frequently Asked Questions (FAQs)
Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2018 (CNY) collection.
Presenting our CNY 2017 collection
Presenting our CNY 2017 collection - Spring
Designing Elly's CNY 2017 collection
I've just spent days staring at the CNY pictures from The Studio Loft wondering how I would tell you about the past few months worth of stories which culminated in this large collection, all in one blog post.  There's so much to...
Elly CNY 2017 – FAQs
Frequently Asked Questions (FAQs) 1. How do I order your CNY2017 collection?  ONLINE – The collection will launch online at 9 p.m. on Wednesday, 21st December 2016. RETAIL STORE – If you're looking for Christmas presents, limited pieces of our collection will be available at The Elly Store from 10...
Presenting our CNY 2016 collection - Blooms and Brollies
Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft!  Our Cheongsams in 7 fabrics Our Mandarin-collared shirts in 8 fabrics Our Mandarin-collared Polo t-shirt Our Bermudas in 3 fabrics Our Flare Baby Cheongsam in...
Elly CNY 2016 - Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs) 1. How do I order your CNY2016 collection?  ONLINE - The collection will launch online at 9 a.m. on Tuesday, 5th January 2016. RETAIL STORE - The collection will launch at The Elly Store at 9 a.m. on Saturday, 9th January 2016. (We will...
Designing Elly's CNY2016 collection
Every year, designing and launching Elly's CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels like just yesterday when we were furiously packing CNY2015 orders. Back in 2012 when we...
Our CNY 2015 Photoshoot Outtakes
We love photoshoots with kids but you can never predict how it turns out!! Here are some tips on doing a photoshoot with kids from our past experiences! (1) The most fun and memorable pictures tend to be the ones which capture all...
Presenting our CNY 2015 collection - "Home"
Photo credits: We are thrilled once again to work with Maryann from The Studio Loft for this collection - her pictures are just gorgeous! Our signature cheongsam in 8 fabric designs Our Mandarin-Collared Shirts in 7 fabric designs (6 prints and 1 plain...
Designing the Elly CNY 2015 collection
One of the things we love about Chinese New Year is that we get to design our own fabric prints for the collection. It's one of the more enjoyable parts of our work but also sometimes one of the most challenging....
Presenting "The Horse Parade"
Our Signature Cheongsams in 6 fabric designs 1.  Cheongsam in Bright Horses 2. Cheongsam in Pastel Horses 3. Cheongsam in Red Horses 4. Cheongsam in White Horses 5. Cheongsam in Rainbow Horseshoe 6. Cheongsam in Horse Parade Our Mandarin-Collared Shirts...
Designing our CNY 2014 collection
No matter how far in advance we start preparing for our massive Chinese New Year collection, it seems we're always never quite prepared enough and we find ourselves rushing against time as the launch date nears. I've always been one...