The Elly Blog

Read about the inspiration behind each print in our CNY2022 collection!

Read about the inspiration behind each print in our CNY2021 collection! This year, we journey around the world to create a set of prints inspired by art forms, sights and colours from all that we see!

Find your answers to all your questions about sizing, price and measurements in our Frequently Asked Questions about our Chinese New Year 2020 collection. Celebrate the Year of the Mouse with our Disney x elly collection - the Mouse of the Year. 

Elly CNY 2019 marks our seventh Chinese New Year collection and our largest collection to date. Read about our design process as we put together this collection over the past few months!

Read about our inspiration behind Elly's Chinese New Year 2018 collection. A 64-piece collection with matching CNY outfits for the whole family.

Some days I am torn between over-loading our mailing lists with mailers every other day / week or over-loading a mailer with information. There is just not enough days in a week or fortnight to be telling you about the new...

Top picture: March 2012 #02-29; Bottom picture: November 2015 #02-31/33   Has it been four years already? March is always the month where we catch our breath and kick start our plans for the year.  Yes I know we are always 2...

Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft!  Our Cheongsams in 7 fabrics Our Mandarin-collared shirts in 8 fabrics Our Mandarin-collared Polo t-shirt Our Bermudas in 3 fabrics Our Flare Baby Cheongsam in...

We're ready to have a PAR-TEE!!!! From 2 to 4 pm, there will be free face painting, free ice-cream (yes he's the ice-cream man from our Primary School days with the bread and wafer ice cream!!), free candy station and a photobooth by The Studio Loft!  The first 50 attendees...

THIS picture. I love that Lil E is now big enough to run around to be the new in-house Elly model! I love that we can re-focus on pretty baby clothing all over again. (It's so much easier designing with...

Photo credits: We are thrilled once again to work with Maryann from The Studio Loft for this collection - her pictures are just gorgeous! Our signature cheongsam in 8 fabric designs Our Mandarin-Collared Shirts in 7 fabric designs (6 prints and 1 plain...

One of the things we love about Chinese New Year is that we get to design our own fabric prints for the collection. It's one of the more enjoyable parts of our work but also sometimes one of the most challenging....